Workup is a human-centred design agency dedicated to helping leaders, strategists, disruptors and transforming organisations succeed.

What's really going on out there?

TĒNĀ KOE. WE’RE WORKUP.

We believe in harnessing the power of customer experience to drive innovation and better outcomes.

At Workup, we’re hyper-focused on your customer and their potential to help you design better.

Rapid and cost effective projects designed to deliver insight & action.

Strategic workshops

  • Discovery - find direction, purpose and common goals

  • Customer Experience - meet yourself from the outside-in

  • Vision and strategy - set direction and unify business units

Design sprints & coaching

  • Establish innovation - implement new ways of working and fast-start teams

  • Sprint coaching - full facilitation and training your teams to ‘learn by doing’

  • Leadership Guidance - coaching and objectivity to embed human-centred design

Customer Experience

  • Voice of customer research - understand your audience

  • Experience mapping - where do you delight & fall short?

  • Persona development - capture the real spirit of your customer

Innovation & Transformation

  • In-market experimentation - explore early stage concepts & ideas

  • New service pilots - ‘build the plane while flying it’

  • Value-stream delivery - integrate services and make data driven decisions

OUR MISSION

We want to make things better.

Do you experience the future you imagined as a child, or are things just not where they could be today?

Let us guide you from the ‘outside-in’, where services and experiences are seen from the unfiltered perspective of your customer. Here inspiration and opportunity abound to create new potential.

Workup transforms ambiguity into action, ushering in new opportunities and ways of working.

Change can be easy.

Creativity

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Empathy

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Curiosity

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Mahi tahi

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Creativity - Empathy - Curiosity - Mahi tahi -

Customer Experience

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Strategy

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Innovation

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Executive Coaching

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Customer Experience - Strategy - Innovation - Executive Coaching -

ARTICLES FOR HUMAN-CENTRED DESIGN & DESIGN THINKING

Perspective

Six principles to drive corporate innovation.
Six principles to drive corporate innovation.

Why you should consider isolating teams to unlock business value.

Discovering and unlocking new value requires contrarian thinking and an ability to see and do what others before you haven’t. Genuine unbounded thinking that leads to commercial value is difficult to sustain inside organisations. From my own experience, most embedded business practices, policies and organisational divisions are designed to reduce the cost-to-serve instead of creating new commercial opportunities.

Fail fast in business.
Fail fast in business.

Could a get-it-wrong mindset be your new get-it-right strategy?

The traditional notion of failure is being reexamined in business today. Society at large has reached an inflection point where disruptive technologies and changing consumer patterns are outpacing the rate at which companies adapt. How might you engineer more time to adapt than your competitors?

How might you balance innovation and BAU?
How might you balance innovation and BAU?

Disruption has become a common place phenomena challenging us to work in new and novel ways.

Its response requires agility, resilience and adaptability with operational delivery. How can you use human-centred design and innovation to adapt your ways of working?