Elevate your customer experience with human-centred design.
Workup is dedicated to helping you unlock desirability. We explore the difference between what people want and what they currently experience.
Desirability encapsulates the needs, goals and ambitions of the end-user. Sustainable success requires a balance between desirability, financial sustainability – viability and technical ability – feasibility.
For new projects, businesses and market entries unlock desirability first to discover real problems that are worth solving.
For mature organisations and complex delivery environments, explore desirability retrospectively to focus and prioritise efforts. Discover the micro-moments that build advocacy and trust in your brand and services.
Experience co-design and radical collaboration work processes designed to turn operating assumptions into facts and perceived problems into opportunities.
About
Simon Holbrook
Principal & Director
Simon is a futurist, strategist and innovation leader sought out for his creativity and vision.
His expertise is in the application of human-centred design and design-thinking processes to deliver commercial results and frictionless customer experiences.
Experience
With more than a decades experience of putting design-led thinking to use in a diverse range of industries Simon possesses detailed, real knowledge in how to succeed with design in start-up’s, mature businesses and government organisations. His unique approach to innovation adapts design-led thinking methodologies and coaching skills to fuel disruptive product and service innovation.
Simon’s extensive commercial and academic background spans both the public and private sectors. He is a highly skilled facilitator and has coached executive education for Stanford University’s d.school.
