Future workforce development

How might we attract and retain the next generation workforce?

There are predicted workforce shortages for many of our critical industries and roles from 2030 and beyond. Workup co-designs workforce development strategies with you that mitigate this risk. We want to help Kiwi’s thrive by improving career opportunities and pathways for the next generation and developing a future ready-when-needed workforce for local industry. Our process allows you to:

Meet the next generation in their world and understand industry careers perception.
Learn how to connect with your true audience in the moments that matter.
Capture insight from the organisations and community groups that matter for you.
Discover and articulate a collective shared industry vision and value proposition.
Build clarity and pathways that encourage people into your industry.

Award winning experience in co-designing compelling industry visions, stories and strategies.

These projects were all produced using a human-centred design approach working with diversity of organisations and industry groups. Together a collective industry vision was developed to meet the next generation workforce in their world.

Re-Energise, Ngā mahi a māui

Waihanga Ara Rau Workforce Development Council

An industry-wide electricity supply industry (ESI) workforce development strategy.

Ko wai Tātau, We are water

Waihanga Ara Rau Workforce Development Council

Workforce development strategy for the water services sector.

Te Wao Nui o Toi

Toi Mai Workforce Development Council

Aotearoa New Zealand’s film, television and interactive media industries. Good Design Award gold winner.

These reports highlight a need to present a shared and singular vision and unified story for each industry to reduce confusion and noise for industry entrants - industries before brands. Develop inclusive workforce strategies that benefit all industry partners. Help organisations to work together collaboratively to build intuitive industry pathways that work.

Workforce Activation Strategies

Test strategies directly with target audiences. Develop tools, processes and opportunities to meet people in their world with the information they need to take action.

Rapid and adaptive prototyping processes designed to expand strategic awareness and understand ‘what it takes’ to guide the next generation workforce towards industry.

Mahere Whakamahinga Workforce Activation Strategy

Waihanga Ara Rau Workforce Development Council

A combined workforce activation strategy for New Zealand’s Electricity Supply Industry (ESI) and Water Services Industry (WSI). A design thinking methodology was applied to co-create and evaluate workforce activation prototypes directly with secondary and tertiary students and career changers.

Workforce Media Production

Content design and production that is aligned to organisational strategy. Full suite video capture and editing. Talent identification and production.