Future workforce development

How might we attract and retain the next generation workforce?

There are predicted employee shortfalls for many of our critical industries and roles from 2030 and beyond.

We use a human-centred approach to co-design workforce development strategies.

Capture insight from the real people inside the organisations and community groups that matter to you.
Discover what makes your industry unique.
Learn how to connect with your true audience in the moments that matter.
Build clarity and pathways to encourage people into industry.

Workup is experienced in co-designing compelling industry visions, stories and strategies. These projects were created with diverse organisations and groups building alignment and a collective vision towards activating their next generation workforce.

Re-Energise, Ngā mahi a māui

Waihanga Ara Rau Workforce Development Council

An industry-wide electricity supply industry (ESI) workforce development strategy.

Ko wai Tātau, We are water

Waihanga Ara Rau Workforce Development Council

Workforce development strategy for the water services sector.

Te Wao Nui o Toi

Toi Mai Workforce Development Council

Aotearoa New Zealand’s film, television and interactive media industries. Good Design Award gold winner.

These reports highlight a need to present a shared and singular vision and unified story for each industry to reduce confusion and noise for industry entrants - industries before brands. Develop inclusive workforce strategies that benefit all industry partners. Help organisations to work together collaboratively to build intuitive industry pathways that work.

Workforce Activation Strategies

Test strategies directly with target audiences. Develop tools, processes and opportunities to meet people in their world with the information they need to take action.

Rapid and adaptive prototyping processes designed to expand strategic awareness and understand ‘what it takes’ to guide the next generation workforce towards industry.

Mahere Whakamahinga Workforce Activation Strategy

Waihanga Ara Rau Workforce Development Council

A combined workforce activation strategy for New Zealand’s Electricity Supply Industry (ESI) and Water Services Industry (WSI). A design thinking methodology was applied to co-create and evaluate workforce activation prototypes directly with secondary and tertiary students and career changers.

Workforce Media Production

Content design and production that is aligned to organisational strategy. Full suite video capture and editing. Talent identification and production.